SEO is huge! Yes, it encompasses all that you know, including keywords, backlinks, and content marketing. But it has to do with much more than you already know now, mainly because the Google algorithm is robust and constantly updated. One of the most influential factors but often underestimated is internal linking. Are you surprised? Let us follow the article carefully.
What are Internal Links?
Internal links are the hyperlinks you create to link one page to another on your site. Meanwhile, these links are not the same as external links, which refer to the links from one website to another. For instance, while writing a blog post on a particular keyword, you can create a hyperlink to refer to another page on the same site. That is internal linking.
Internal Linking Vs. External Linking
We have described internal linking as connecting one page to another page on the same site. On the other hand, external links refer to those links that serve as a vote of confidence in your area. These links are usually from another site. The more you gather these quality external links from high authority sites, the more your site authority grows. Consequently, your site will continue to advance in search rankings.
Why are internal links important?
Internal links are essential for marketers because it helps Google indexing bot to crawl your site faster for higher efficiency. In addition, you can thereby improve your user experience while monitoring their behavioral signals and boost your rankings. When using internal links, remember to use relevant anchor text and keywords that connect the topic, this helps increase website traffic and authority, learn more about, how to increase website traffic and conversion a http://sydneydevcamp.com/customer-satisfaction-seo-strategy-for-increased-website-conversions/
How does Internal linking improve your Site SEO?
There are two primary mechanisms of internal linking with which it influences your site positively:
- Internal linking helps to create a site architecture to interconnect the information that exists on your site pages. It is also called Information architecture
- It also spreads link juice all over your site, which is known as link equity or link value
Let us pick these pints one after the other.
Site Architecture or Information Architecture (IA)
Every website should contain relevant and valuable content that users can find suitable to meet their needs. To achieve great results, you should construct your site structure in a way that is easy to navigate. In addition, you can compare this feature to what you have on your sitemap or navigation bar.
Internal linking helps search engines and users navigate your site and create a hierarchy of information on your site. The web crawler has a way of scouring the internet for the helpful content. Still, you cannot assume that it automatically understands every item on your site. In other words, you can view internal linking like a spider web where a user can move from one page to another.
The second mechanism of internal linking is link equity, which refers to the balance between internal and external links. Google uses the balance between the two types of links to sort sites for the most valuable and relevant results. Consequently, the credibility that your site achieves also contributes to its ranking. learn more about link equity by clicking here
How to Create an Internal Link Structure
We are now familiar with what internal linking is and how they help site SEO. However, setting up the best internal linking strategy that can produce optimal results to boost your site ranking on organic search results is the actual work. Moreover, how can you set up this internal link structure to ensure that it supplies the juicy benefits you expect?
Google finds it difficult to understand sites with a touch IA where there is hardly any hierarchy pattern. Therefore, the best form of creating link structures is to have a straightforward design for your main page, the home page, and other interrelated pages. As a result, when a newcomer lands on your site searching for a piece of particular information, they immediately know where to look.
Moreover, what are the basic steps to take to create an internal linking structure?
Link your most vital pages
There is a strategy of linking one page to another on your site; you can’t just use every word as an anchor text. Also, since internal linking has a way of spreading link equity among your pages, it is only wise to organize these linked pages. Internal linking your best pages also ensures that underperforming pages rank better in search engine result pages (SERPs).
In addition, there are dedicated backlink tools that professional SEO services use to achieve great results. Therefore, the path of internal linking will involve spreading link equity from high-volume pages to low-volume pages. When you identify pages with fewer links, it is time to send links from high-ranking pages there. A consistent internal linking will improve your overall domain authority.
Don’t overdo page linking
Having known the benefit of internal linking, there may be a temptation to continue to do it without discretion. But don’t go overboard with the links you input on a page. As crucial as internal linking is, having multiple internal links sends a red flag to Google and has an adverse effect. Meanwhile, a general rule you can keep is 3 to 4 links per page, depending on the length.
Use crawlable links
The algorithm must have first crawled every web page that appears in Google search results. Meanwhile, successful crawling takes place when you set the links in their rightful places. If you are unsure what kind of crawlable links, you may have to talk to a professional SEO agency.
Optimize your anchor text
The anchor text is the words that you convert into hyperlinks to create internal links. These are the words that the user clicks to navigate to the linked page. Moreover, this anchor text tells search engines about the page being linked to and the information to find there. Furthermore, you must ensure that you use relevant anchor text that aligns with the attached link.
This comprehensive guide contains the details of how internal links can boost your organic search ranking. Starting from what internal links are, it also differentiates it from external links while giving clear instructions on using them. If you plan to achieve great results with this strategy, you may also need an SEO agency to help you implement them.
Many business owners are worried about the amount of marketing budget vis-a-vis the returns on investment and profit. Remember that the most crucial goal in all kinds of marketing strategies is customer satisfaction. Therefore, one of the surest ways to increase website conversions is to cater to the needs of your audience. Give the people what they want.
However, how do you even begin to decipher the exact needs of your audience? Then, what is the best way to increase your website conversions to ensure you retain existing customers and convert new ones? In addition, you have an opportunity to impress your customers each time while creating a tremendous challenge for your marketers to push through.
Therefore, you can use the following strategies to convert more customers to your site
Essential Steps to Improving your Site Conversions
Assess the product/service you are offering
One of the initial steps towards a great conversation is to figure out what exactly your audience wants. Then, you need to compare their needs to your product or service. Are there differences where you think your product may not exactly meet their needs? On the other hand, are there similarities that you should retain in the product or service?
Once there is a precise evaluation of these properties, you can carefully tailor your solution to meet customers’ needs. At the same time, your target market becomes more apparent to all your marketing strategies and further gets more results. At the same time, you now have a more balanced view of acquiring new customers and retaining the existing ones.
Re-evaluate your sales conversion funnel
Next, it is time to consider the conversion funnel to see ways to make necessary changes. Remember that you aim to ensure that every change you make translates into more conversions. Moreover, specific vital questions can help you in this evaluation process towards ensuring that your customers get the best possible experience. For example,
- How much traffic do you currently have? When do you compare the traffic with the eventual leads, how much of your traffic eventually becomes a viable lead? Some of your information may include phone calls, contact form submission, or enquires
- How long does it take for customers to journey from inquiry to the actual purchase in the customer journey?
- Why not try out the practical purchasing steps yourself with different devices and browsers to avoid technical errors?
- What exact problems are your buyers trying to solve with your product or service?
As you attempt to answer these questions, the best SEO agencies in Australia know how to extract helpful information. In addition, the work of the SEO agency becomes simpler than one without direction. Website conversions may be a very high mountain to climb until you clearly understand your audience and their specific needs.
Define your Audience
The next stage involves creating an audience persona, a typical imaginary person who needs your product or service. SEO agencies in Sydney are a great effort to determine the right audience to tailor your SEO efforts. Moreover, these marketing professionals also decide on the right website analytics tools to measure the traffic. These tools include
- Google Search Console, formerly known as Google Webmaster
- Google Analytics
- In-built CMS analytics, depending on the platform you are using. For instance, Squarespace, HubSpot, and Wix all have specialized analytics
- Other tech tools for marketing also have their metric tools
What are the attributes or information that you get from these analytics tools?
- The type of device your site visitors use to access the site
- What are the geographical locations of your visitors?
- What is the age range of your site visitors?
- The details of the web pages that your visitors go to when they are on your site
- Times and days that your visitors come to your site
A typical tool that gives all the information above is Google Analytics, which requires a site owner to be familiar with its features. On the other hand, an SEO agency must master the pathways of navigation to query these reports.
Communicate with your customers and get feedback
If you wait for your visitors to always communicate via your website you will need good website developers, who can convert your ideas to reality, you may be limiting other communication channels. In other words, you need to explore other means of communication with your customers such as messenger, chats, social media, email, text, and website surveys or polls. By asking questions, you can determine what features your clients like or dislike.
At the same time, while communicating with your customers through questions, be careful not to overwhelm them. You are providing many questions at the same time or time-consuming surveys. At the same time, you may offer incentives that encourage your customers to provide the needed information willingly. For instance, any successful respondent to your survey may earn a reward in a discount voucher or free item.
Find out from your site competitors
Another place to get helpful information about your site and use it to your advantage is your competitor’s data. There must be a reason why anyone chooses other products or services in place of yours. In such a case, you should ask consumers directly what they see in other products that yours don’t have. There are also ways to find out their response via your social media pages.
When they start to give their responses, be sure to record these answers to upgrade your product or service. Meanwhile, while tuning to some reactions, watch out for how it interferes with the needs of your existing customers. For instance, remember that sometimes, what your competitor’s customers hate about your product may be the same reason your loyal customers stick with your products or services.
Finally, the pathway to achieving an increase in website conversion is not as challenging as it looks. However, it requires some strategic steps to achieve this target result. At the same time, some of the other steps you can take include the following
- Review the feedbacks of your existing customers
- Simplify your site navigation
- Note which of your product or service go viral
- Change your business approach while involving your customers
- Improve your site speed because most visitors are naturally impatient