With SEO, it’s important to step back and look at the big picture. What general approaches and best practices can you employ to boost your e-commerce website’s SEO performance? We have broken it down into 5 main strategies in this post.
IMPROVE RANKINGS BY OPTIMIZING PRODUCT PAGES
On-page SEO strategies can help you attract and acquire new clients as well as increase conversions. It’s a good idea to concentrate your attention on the most important aspects of your e-commerce site. We all know that e-commerce websites are more graphical than textural, which is why many firms struggle with their search engine optimisation. Because what many know is how to spread certain key phrases in some pile of texts. It’s unfortunate that so many SEO agencies too lack expertise in e-commerce website optimisation.
This is the reason why before choosing a local seo agency to commit your business success to, try to make findings about their area of expertise and the kind of clients they have worked for. At Covert SEO agency, we offer comprehensive seo options for all our clients, including e-commerce businesses.
Recent changes in Google’s approach to site indexation, ranking and customer satisfaction have made it possible for e-commerce websites to show up on the front page of SERPs even without having a viable blog page. Users’ behavior are now tilting towards clicking on image results rather than plain text results. Click here how SEO Agencies use Internal Links for Ranking.
For the optimization of e-commerce product pages these are what should be considered:
- Descriptions of products
- Reviews
- Images
Products Descriptions
Ask yourself three questions before you start optimizing your product descriptions:
- What is the page’s most crucial elements?
- How can you make these features more visible and impactful?
- What can you do with this knowledge to make your product descriptions more effective?
Consider the following suggestions to improve product descriptions:
- Including high-resolution, one-of-a-kind pictures
- Keywords are included.
- Including descriptions that are keyword-rich
- Including CTAs
- The use of testimonials
Reviews
Reviews are critical to your e-commerce business. They assist customers in deciding whether to purchase a product or conduct business with an online retailer. Reviews also aid in the development of consumer trust and the improvement of conversion rates.
Customers will be more likely to submit reviews if you give them automated messaging after they make a purchase on your site.
Images
Images can add interest and engagement to a website, but they can also be distracting. As a result, don’t use too many of them in your descriptions. Except for product pages in which customers will want to see more of the product image than other elements.
You should gain higher search engine results and more traffic from potential clients if you optimize your product images for SEO. Social media outlets may also help you obtain traffic.
To improve your traffic with your images, do the following:
- Select appropriate photos in appropriate sizes
- Use ALT tags for captions.
- In file names, use the correct keywords.
CONDUCT KEYWORD RESEARCH THAT TAKES BUYER INTENT INTO ACCOUNT.
The intent behind a search query is referred to as buyer intent. Examine the particular phrases and terms that individuals type into search engines when conducting internet searches to identify it.
Searches with an informational keyword intent include questions like “how do I?” or factual queries. In many circumstances, the searcher is looking for further information on a certain topic.
When a searcher understands what they want but doesn’t know where to locate it, they use commercial keyword intent. They may use terms like “purchase smartphone” or “find London hotel bargains” in their searches. Commercial keyword users are more likely to be interested in making a purchase.
Long-Tail Keywords Must Be Considered: A long-tail keyword is a term with a low search volume but is nonetheless relevant to your company. Because it is a better fit for what the searcher is seeking for, it usually converts well. It also generates a bigger volume of traffic.
Long-tail keywords can disclose exactly what your buyer is looking for and how they intend to use your product. For instance, “shoes” is a short-tail keyword, whereas “best walking shoes for summer” is a long-tail term that reveals more about the customer’s potential future steps and intents.
Long-tail keywords can be discovered using Google’s “People also ask” feature.
ENSURE THAT YOUR WEBSITE IS USER-FRIENDLY.
It’s critical to pay attention to your site’s UX – or user experience – in e-commerce. A well-designed website is more visually appealing and improves the user experience.
It’s critical that your website functions as well as it looks. Ensure that advertising do not obstruct the user’s ability to access the content. Ensure that people can quickly explore your site and that it is simple to utilize.
It’s critical that customers can quickly and easily find what they’re searching for, that they stay engaged while on your site, and that they have a positive overall experience. If Google believes your website provides a poor user experience, it may give it a lower ranking.
MAKE YOUR E-COMMERCE CONTENT BETTER
In your SEO for e-commerce strategy, the written content is critical. Uploading high-quality content on a frequent basis because:
- Organic traffic is attracted.
- Improves your website’s search engine rankings
- It assists you in gaining customer trust.
- Improves your reputation as an expert in your field.
- You can incorporate a variety of content types, such as: Articles on how-to and answers to frequently asked questions in articles.
- Content created by users (UGC)
- Testimonials
- Sessions of question and answer
- Demonstrations on video
- Webinars
To boost your e-commerce content, do the following:
Investigate your target audience and get to know them better. This allows you to develop content that speaks to their daily issues and recommend goods that answer their difficulties. Buyer personas can assist you with this.
Find out what types of content your target audience enjoys. The most popular content type should be identified using your content data. You can also conduct a customer survey to obtain this information.
Maintain a regular content calendar to keep your content creation activities on track and to streamline your content production.
E-COMMERCE LINK BUILDING
High-quality links show Google that your website is trustworthy. Backlinks also aid in the ranking of your website for specific keywords.
To build high-quality backlinks, follow these steps:
- Make use of social media ads.
- Use social media to distribute content.
- Send out news releases.
- Implement email marketing with your SEO strategies.
- Make infographics and share them.